For our customer it was called ‘on to new shores’ and we jumped on the boat with "Berlin, Berlin, wir fahren nach Berlin!"
For the Veet brand, we developed an attentive boothwhich has caused a lot of enthusiasm at the Glow Convention in Berlin.
A paradise for all beauty fans.
The challenge was to put a 360° fair campaign on its feet within a few weeks. Starting with the development of a communication and booth concept, through design and elaborateness, right through to implementation and documentation on location.
Gripped by Veet fever we started the project. The 360° communication program included product sales, live professional eyebrow styling with the Veet Beauty Styler at the booth,an Instagram competition and a Veet IP Lounge with cool music. A special highlight, next to the eyebrow bar with beauty stylists, was the Veet photo-booth. Here numerous visitors were able to take pictures and upload their photos directly on Instagram. Also various YouTube bloggers could not resist our photo-booth.
A little insight for you: