For the product launch of Optrex we turned the night into day.An intense and exciting project that exuded a great deal of creativity.
THE TASK:Development and design of a launch campaign for the OTC product Optrex Nacht Intens for the development in the German market.
THE TARGET:Clear communication of the three key messages: Gel eye drops – for intensive moisture overnight – on different touch points and POS materials.
Together with a unique key visual, the design and implementation of various POS materials as well as print and online tools, we were able to successfully position the newcomer in Germany. An impact that can be seen!