New product launch of two painkillers for teens and thus clear brand positioning in Nurofen painkiller market, not only for children.
Development and execution of a long-term brand strategy for Austria.
„The task for the launch of two new products to tap into a new audience and to provide a link to the market leader in the children's pain medication."
Isabel Klause, Project Manager
The innovation launch on the Austrian market painkillers: Nurofen RAPID 400 mg soft capsules.
"With the launch of Nurofen RAPID 400 mg soft capsules, the positioning in the painkiller market is perfect - a dosage form for every age and every pain."